Ethos Strategic Consulting is joining Wheelhouse Group!

We are thrilled to announce that Ethos Strategic Consulting is uniting with Wheelhouse Group!  Our commitment to excellent service remains a top priority for each of our clients. If you have questions or concerns please contact us or take a moment to learn about the merger by clicking on the button below.

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Our Team

Enhancing mission performance with measurable, sustained results

Joiwind Ronen headshot

Joiwind Ronen


In 2005, Joiwind Ronen founded Ethos to help high performing organizations increase their impact in the public sector. Since then she has helped more than two-dozen organizations more effectively define their strategies and communicate their goals. Most recently, Joiwind has supported stakeholder engagement efforts for the General Services Administration, Department of Labor and the Universal Service Administrative Company.

Previously, Joiwind served as Executive Director of the American Council for Technology and its Industry Advisory Council, the premiere technology organizations facilitating communication and collaboration between the IT industry and government. Prior she was Managing Director and Director of Marketing and Communications for Touchstone Consulting Group, where she served as part of the executive team and helped the company double its revenues.

Additionally, she was Director at the Council for Excellence in Government where she started the eGovernment Consortium, spurring the groundbreaking e-Government Act of 2002. Joiwind has served as an adviser and member of the Development Gateway of the World Bank, the E-Government Associates Group at the OECD, the Congressional Management Foundation and the Center for Democracy and Technology. She has also advised many foreign governments on their technology policies including: Mexico, Italy, Canada, United Arab Emirates, Thailand, United Kingdom, Morocco, Australia, and the Czech Republic.

Joiwind is a Federal 100 award winner for technology excellence. She is actively involved in her community having volunteered with such organizations as: Offender Aid and Restoration, Corporate Responsibility Association, Teardrops to Rainbows and Fair Chance. She received her BA from Pomona College and a Masters of Public Policy on a Truman Scholarship from Harvard’s Kennedy School of Government. She also trained in Executive Transition Management, sponsored by the Annie E. Casey Foundation.

Josh has a proven track record in leading communications, change management and stakeholder engagement strategies across the public and civil sectors. He is well versed in the design and implementation of processes to address change impact, organizational design and human capital management. Josh currently serves as Project Director for the Partnership on Employment & Accessible Technology (, which is funded by the U.S. Department of Labor’s Office of Disability Employment Policy.

Prior to joining Ethos, Josh served as a Senior Consultant at Deloitte Consulting, LLP, leading initiatives at the Department of Health & Human Services (HHS) as well as the Department of Veterans Affairs (VA). At VA, Josh supported the execution of various communications solutions and the design of a strategic plan that could be utilized by the staff in support of multiple change initiatives affecting the field, including strategic sourcing, policy changes and education initiatives.

Josh was a member of the senior leadership team of The Posse Foundation, a college access and youth leadership program, and currently serves as a member of their DC Leadership Council. Before joining Posse, Josh served on the leadership team of CentroNía, a nationally recognized learning community that pioneered responsive approaches to education with a diverse, multilingual set of clients. Josh received his BA in Sociology from the University of Colorado and a Masters of Science in Conflict Analysis and Resolution from George Mason University.

Christa Beal headshot

Christa Beal


Christa Beal is a certified Project Management Professional (PMP) with eight years of experience in stakeholder engagement, communications, marketing and project management. From 2014 to 2016, Christa supported the Office of Outreach and Stakeholder Management for the U.S. General Services Administration’s Integrated Award Environment (IAE). Christa currently supports Ethos on special projects while she is pursuing an MBA at the University of California, Los Angeles.

Christa joined Ethos from ICF International, a professional services consulting firm, where she supported outreach, corporate partnerships, and marketing efforts for the U.S. Environmental Protection Agency’s ENERGY STAR program. During her time at ICF International, Christa managed the overhaul and re-launch of ENERGY STAR’s Seal and Insulate program website and led the successful ENERGY STAR LED Bulb Challenge sales drive.

Christa was previously a media analyst at CARMA International where she supported message development and evaluation for clients across a wide range of industries, including consumer products, association, pharmaceutical, and financial services. Christa holds advertising and political science degrees from Southern Methodist University in Dallas, TX.

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Richard Crespin

CollaborateUp Consultant

Richard has built a distinguished career advising businesses, governments and non-profits on how to work together to solve big problems using his CollaborateUp methodology. Richard currently works with such organizations as the U.S. Department of Labor, U.S. Chamber of Commerce Foundation, Robert Wood Johnson Foundation, Honey Bee Health Coalition, Institute for Public Private Solutions and the U.S. Global Leadership Coalition.

From 2008 to 2013, Richard served as the Executive Director of the Corporate Responsibility Officers Association and as President of SharedXpertise Media, the publishers of Corporate Responsibility Magazine. During his career, Richard has worked across the private, public, and civil sectors, including with several large financial institutions, the American Red Cross, the Inter-American Development Bank, and the Department of Defense. He founded The Delve Group, Inc, a premier market research firm, worked for American Management Systems, and for KPMG.

Richard is an alumnus of both the George Washington University and the Harvard Business School. He currently serves on the Board of Advisors for the CROA, on the Advisory Board of the Sustainable Business Forum, and on the Board of Directors for the Society for International Development. He is a Past President of the George Washington Alumni Association.

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Rob McIntyre, PMP


Rob McIntyre is an accomplished program manager with 11 years of experience supporting a variety of clients in the public and private sector. Rob works with Ethos to support our clients with organizational strategy, stakeholder engagement, and performance management expertise. He also brings expertise from his Echo Origin team to our user experience work.

With PMP, ITIL Foundations v3, and SAFe Practitioner certifications, Rob is comfortable engaging stakeholders in bridging the gap between technical capabilities and business needs to help clients solve their most challenging problems. Whether facilitating a strategy offsite or managing a multi-million dollar engagement, Rob understands the need to keep the big picture in mind while managing the day-to-day. Rob has worked with a number of Federal clients including the Office of Management and Budget, the General Services Administration, the Federal Emergency Management Agency, and the United States Department of Agriculture, to name a few. For these clients, Rob has supported a variety of initiatives that required strategic communications, stakeholder engagement, branding strategy and development, performance management, operational design, and organizational change.

Rob also supported the Office of Governmentwide Policy’s Office of Information, Integrity, & Access (I2A) where he helped stand up and manage some of I2A’s most high profile programs including the Data Center Consolidation and Optimization program, the FITARA policy support role with OMB, and the creation of I2A’s communications team.

Alejandra Owens


Alejandra Owens brings over 15 years of strategic communications and brand building experience to the team. Having built her career during some of the biggest shifts in the communication industry, Alejandra is adept at assessing emerging trends while developing strategic solutions to achieve business objectives.

Alejandra supports clients such as the District of Columbia Public Service Commission, Department of Labor’s Partnership on Employment & Accessible Technology and the agency’s Apprenticeship Pilot Model. In addition to her client work, Alejandra also supports Ethos’ internal marketing and communications efforts.

She comes to Ethos after more than a decade of supporting, AARP, the nation’s largest nonprofit organization. There, Alejandra conceived, built and managed a range of forward-leaning digital strategies and the teams that led a digital communications transformation within a highly complex organization. Prior to her work at AARP, she supporting crisis communications and litigation clients at the public relations and reputation management firm, Levick Strategic Communications.

Alejandra has served as a Georgetown University digital communications strategies subject matter expert and adjunct professor, and a frequent speaker, panelist and guest lecturer on issues ranging from strategic communications, digital communications and  executive positioning. She earned her Masters of Science in public relations at Boston University and her Bachelor of Arts in Mexican American Studies at the University of Arizona.

Roman Pietrs headshot

Roman Pietrs

Creative Consultant

Roman Pietrs is a Creative Consultant with Ethos Strategic Consulting where he brings over 20 years experience doing print design, website design, corporate identity, mobile application development, photography, and video/motion graphics design. He currently supports the General Services Administration and the U.S. Department of Labor.

Past clients include public sector organizations, entertainment/music industry, educational publishers, investment banks, mass-market publishers, video game makers, healthcare, fashion, food industry, real estate, retail, tourism, architecture, law, and non-profits. Brands you may recognize include: Amazon, Associated Press, Calvin Klein, Morgan Stanley, Perry Ellis, Revlon, Statue of Liberty Foundation, U.S. Department of Labor and Warner Brothers Records.

Roman has held senior creative positions at an advertising agency, an investment bank, a global apparel company and a record label. Roman graduated with a BS in Journalism/ Advertising from the University of Colorado and studied graphic design at the School of Visual Arts in New York City.

Lauren Rabb brings focused experience in project management, strategy consulting, change management and stakeholder engagement to the team.

Since 2015 she supported multiple clients including the Department of Labor, Universal Service Administrative Company (USAC), GSA and USDA. Her work has helped these agencies use internal and external engagement techniques to more effectively accomplish their goals.

She joined Ethos from Booz Allen Hamilton where she supported the U.S. Department of Veterans Affairs. Lauren advanced the delivery of key messages to stakeholders by developing, implementing and maintaining the communications management plan for the Office of Information & Technology. She also provided key strategic and tactical support to create a “To-Be” enterprise vision for the Office of Technology Strategies which included executing social media campaigns, managing website content, as well as developing press releases, magazine articles and briefs.

Lauren is a Project Management Professional (PMP) and is also certified in the Agile methodology. Additionally, Lauren holds an ITIL v3 Foundations certification. Earlier in her career, Lauren supported the Pro Bono Institute, the National Nuclear Security Administration and the U.S. Department of Energy. Lauren double majored in English and Psychology at the College of William & Mary in Williamsburg, VA.

Sukumar Rao headshot

Sukumar Rao, PMP


Sukumar is an accomplished leader with more than 12 years of experience in management consulting across strategy, operations, and technology. He has significant experience working with senior executives and serving as a trusted advisor to C-level and senior executive leaders; and proven results in business development that includes organic growth and leading and managing the entire lifecycle across business capture and proposal development.

Sukumar is a certified Project Management Professional and Lean Six Sigma Green Belt. He received his Bachelor’s in Engineering and Telecommunications from Bangalore University, an MS in Telecommunications from the University of Colorado, and an MBA from Columbia Business School.

Alex Schulte


Alexander Schulte brings expertise in project management, business analysis, stakeholder engagement, communications and marketing, and performance management to Ethos Strategic Consulting.

He currently supports GSA’s Technology Transformation Service, promoting innovation across government. Alexander also supported the US Department of Labor – Partnership on Employment & Accessible Technology (PEAT), the Federal Emergency Management Agency – Federal Insurance and Mitigation Administration (FIMA), the District of Columbia Public Service Commission (PSC), and various internal Ethos initiatives. In these projects, Alexander focused on marketing, branding, outreach, social media, communications, project management, and stakeholder engagement.

Prior to Ethos, Alexander has managed mission critical IT projects for the federal government using IT project management best practices, Scrum, and Agile, working for a firm specializing in biometric technologies. He also supported a variety of startups that worked with emerging technologies. Alexander created teams of consultants to support them, managed a startup accelerator program, and coached companies on best practices, mission determination, and presentation skills.

Alexander is a Certified Scrum Master (CSM). He has an international background, as a dual citizen of the United States and Germany, and holds a BA in Political Science, Global Media Studies, and German Studies from the University of Michigan.

Adrienne Waters


Adrienne Waters is a senior communications professional with more than 10 years of experience. Her expertise spans all areas in marketing and communications strategy, with a focus on content creation and program management. Her field of experience is diverse, having worked in the financial services and housing industry, as well as non-profit associations.

In her prior role at Fannie Mae, she served as a trusted adviser to senior government leaders of the U.S. Department of the Treasury, executing integrated marketing communication plans that positively and creatively aligned with business objectives, partner strengthening, and brand awareness of the Making Home Affordable (MHA) program. She managed the editorial content of all MHA digital assets, including social media, blog articles, fact sheets, news releases, presentations and briefs promoting various campaign initiatives and performance metrics. Adrienne also worked directly with IT teams to communicate operations and technology changes to internal and external stakeholders.

In 2015, Adrienne served as a consultant to the Global Business Travel Association, where she developed a strategic communications plan to build brand awareness and help position the organization as a thought leader in the digital space. The following year, she served as an alumni instructor to a small cohort of graduate students working to complete their studies in Georgetown’s Master of Public Relations and Corporate Communications program.

Adrienne received a Bachelor of Science in Mass Communications from Towson University and Masters in Public Relations and Corporate Communications from Georgetown University.

Corinne Weible


Before joining Ethos, Corinne Weible was the Deputy Project Director for the Office of Disability Employment Policy’s Partnership on Employment and Accessible Technology (PEAT). She holds over 15 years of experience in directing programmatic development, grants management, and communications strategies at nonprofit institutions nationwide. Prior to her work with PEAT, she served as Outreach Manager for the Finger Lakes Library System, where she led advocacy campaigns, professional development programs, and community outreach efforts to help diverse populations access library services. As Director of Programs for the National Council for History Education, she oversaw professional development events for teachers nationwide.

Alex Winn headshot

Alex Winn


Mr. Winn, a Consultant with Ethos Strategic Consulting, brings a decade of experience in the energy industry working with local communities to help stakeholders transform their clean energy markets, including a strong track record of promoting innovative collaboration solutions to solar policy obstacles, and solar procurement models such as Solarize campaigns and PACE financing, and leading economic impact research.

Mr. Winn currently leads a $1.79 million funding award from the District of Columbia’s Department of Energy and the Environment, to work with local stakeholders in the District to match solar development sites with low-income residents to lower their utility bills. In the past, Mr. Winn has led or supported multi-million-dollar awards from the US Department of Energy Solar Energy Technology Office to work with the DC PACE program administrator to expand clean energy and financing, provide technical assistance to local governments on implementing best practices around local solar regulatory policy, and leading multi-stakeholder workshops to identify solutions to clean energy development barriers.

Mr. Winn holds a B.A. in Political Science and Public Policy and a Master of Public Administration from The George Washington University.

Internal Team

Med Madden headshot

Meg Madden


Meg Madden has over 20 years of experience in accounting, financial consulting, tax advising and bookkeeping. She helps manage Ethos’ finances and advises the team on important decisions.In addition to her work with Ethos, Meg also serves as Accounting Manager for a DC-based nonprofit.

Previously she served in positions such as financial planning and analysis manager for Discovery Communications and accountant for C-SPAN. Prior to those roles, Meg was an accounting manager of special projects for the Chicago White Sox a great fit for such a die-hard baseball fan! Meg received a BS in Accountancy from Northern Illinois University and an MBA in Finance/Operations from Loyola University Chicago.

Steve Messner headshot

Stephen Messner

Chief Financial Officer

Steve Messner has over 30 years of experience in finance, general management, operations, and strategy. He works with the top management of small and medium-sized companies to help them define their goals; develop and implement plans to achieve them; and improve profitability and cash flow, typically as a part-time COO or CFO.

His recent work includes serving as the corporate development and strategic planning department of a rapidly growing, $40m security company; as the part-time COO/CFO of a $4m testing lab; as a member of the advisory boards of a $30m IT services firm and a $15m financial modeling company; and as a financial advisor to several start-up CEOs.

Steve received a BA and an MS in Applied Mathematics from Harvard University, an MS in Engineering from the Massachusetts Institute of Technology, and an MBA from the Harvard Business School.

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Peter DiGiammarino

Advisor to Ethos and CEO of IntelliVen

Peter DiGiammarino has 30 years of success leading businesses that target tight public and private markets around the world. In addition to running companies, he has served public, private, private-equity-owned, and venture-capital-backed software and services firms as an adviser and/or board member and has consistently helped them to achieve sustained growth and profitability.

He is particularly skilled at helping top teams develop their strategy and turn their strategy into operations. Peter also helps leaders implement governance, performance metric, incentive, and communications programs to ensure acceptance by the organization and marketplace. He has served as CEO and/or Chairman for several professional financiers including The Carlyle Group.

Peter advises multiple organizations as CEO of IntelliVen. Peter authored the Manage to Lead: Seven Truths to Help You Change the World workbook for the Organization Analysis and Strategy course he developed while teaching in the OD Program at American University in DC.

Peter earned a BS in Computer Science, Economics, and Mathematics from the University of Massachusetts at Amherst and an MBA from the Sloan School of Management at the Massachusetts Institute of Technology.

Our Expanded Team

We have built a unique and talented team that draws on a diverse pool of experts with experience in the public and private sectors. We also rely on an expanded team of consultants, contractors and small firms to round out our project as needed. This ensures our clients have the right team for every engagement.